Communication Principles

All of us who, on behalf of our brand, engage in communication and advertising messaging, carry part of the responsibility of painting the big picture: respecting our environment and treating all individuals with respect, sincerity and foremost equally. Both internally and externally, online and offline. We all demonstrate this attitude on a daily basis through responsible and conscious actions.

These instruments serve as a compass to preserve the reputation and values of the Club  and actively shape the future.

Safety on the road

We follow the ACEM , in particular

  • All riders and passengers shown in a riding position shall always wear a certified helmet and be shown in compliance with the relevant road safety regulations.
  • All promotion and advertisements, where deemed appropriate, shall show an insignia or a message denoting a helmet and a text recommending riders to ride responsibly and wear a certified helmet (e.g.: “ride safely, wear a helmet”).
  • When appropriate the advertisement shall indicate that the pictures have been shot on a circuit/closed road with a professional rider.

Our communications do not
In General
  • include, accept or tolerate any kind of racism or discrimination
  • abuse consumer confidence or exploit lack of experience or knowledge
  • contain realistically appearing horror figures
  • contain mutilated people
  • ridicule people with disabilities instead of promoting their inclusion
  • insult or disparage religious beliefs
  • portray any act of violence or war
  • portray the death of a person, including suicide
  • present a risk of imitating dangerous behavior (e.g. smartphone at the wheel presented as acceptable behavior, unlawful operations of a motor vehicle)
  • disrespect the right of privacy<
  • infringe rights of third parties (e.g. image copyrights, intellectual property rights)
  • name or portray competitors or competing products in a discrediting, inaccurate or disparaging way
  • create fear or exploit misfortune and suffering<
  • Show any children not in accordance with the child’s natural expressions, like sarcasm for example
  • Include violence towards animal or content in which animals are treated like objects


On Discrimination

Our communications do not contain, tolerate or stimulate:

  • discrimination against people be- cause of their gender, sexual orientation, skin color, ancestry, ethnicity, origin, language, culture, religion, faith, political opinion, age, disability, or membership in a group or organization
  • degrading people because they are not in line with prevailing public perceptions in terms of their appear- ance, behavior, characteristics or lifestyle
  • any statements on violence or the trivialisation of violence towards people
  • showing violence or dominant/aggressive behavior as acceptable
  • the impression that a person’s dignity is not respected or that people are being objectified
  • the reducing of people to their sexuality or suggestions of their sexual orientation
  • exaggerated nudity conveying a degradation of gender
  • any depictions of sexual or pornographic nature/li>
  • stereotypes that imply that a gender or the identification with a non-binary gender concept is inferior or unsuitable for the exercise of certain tasks or of a specific function


On the environment
    any kind of damage to the environment as acceptable

  • any environment-related inadequate use of vehicles
  • making fun of any behavior aiming at environmental and resource protection