All of us who, on behalf of our brand, engage in communication and advertising messaging, carry part of the responsibility of painting the big picture: respecting our environment and treating all individuals with respect, sincerity and foremost equally. Both internally and externally, online and offline. We all demonstrate this attitude on a daily basis through responsible and conscious actions.
These instruments serve as a compass to preserve the reputation and values of the Club and actively shape the future.
All riders and passengers shown in a riding position shall always wear a certified helmet and be shown in compliance with the relevant road safety regulations.
All promotion and advertisements, where deemed appropriate, shall show an insignia or a message denoting a helmet and a text recommending riders to ride responsibly and wear a certified helmet (e.g.: “ride safely, wear a helmet”).
When appropriate the advertisement shall indicate that the pictures have been shot on a circuit/closed road with a professional rider.
Our communications do not
In General
include, accept or tolerate any kind of racism or discrimination
abuse consumer confidence or exploit lack of experience or knowledge
contain realistically appearing horror figures
contain mutilated people
ridicule people with disabilities instead of promoting their inclusion
insult or disparage religious beliefs
portray any act of violence or war
portray the death of a person, including suicide
present a risk of imitating dangerous behavior (e.g. smartphone at the wheel presented as acceptable behavior, unlawful operations of a motor vehicle)
disrespect the right of privacy<
infringe rights of third parties (e.g. image copyrights, intellectual property rights)
name or portray competitors or competing products in a discrediting, inaccurate or disparaging way
create fear or exploit misfortune and suffering<
Show any children not in accordance with the child’s natural expressions, like sarcasm for example
Include violence towards animal or content in which animals are treated like objects
On Discrimination
Our communications do not contain, tolerate or stimulate:
discrimination against people be- cause of their gender, sexual orientation, skin color, ancestry, ethnicity, origin, language, culture, religion, faith, political opinion, age, disability, or membership in a group or organization
degrading people because they are not in line with prevailing public perceptions in terms of their appear- ance, behavior, characteristics or lifestyle
any statements on violence or the trivialisation of violence towards people
showing violence or dominant/aggressive behavior as acceptable
the impression that a person’s dignity is not respected or that people are being objectified
the reducing of people to their sexuality or suggestions of their sexual orientation
exaggerated nudity conveying a degradation of gender
any depictions of sexual or pornographic nature/li>
stereotypes that imply that a gender or the identification with a non-binary gender concept is inferior or unsuitable for the exercise of certain tasks or of a specific function
On the environment
any kind of damage to the environment as acceptable
any environment-related inadequate use of vehicles
making fun of any behavior aiming at environmental and resource protection
