Communication Principles
All of us who, on behalf of our brand, engage in communication and advertising messaging, carry part of the responsibility of painting the big picture: respecting our environment and treating all individuals with respect, sincerity and foremost equally. Both internally and externally, online and offline. We all demonstrate this attitude on a daily basis through responsible and conscious actions.
These instruments serve as a compass to preserve the reputation and values of the Club and actively shape the future.
For how we treat each other at events and in club conversations, read the DROC Rules of Conduct. These sit alongside the communication principles below.
Safety on the road
We follow the ACEM advertising guidelines, in particular:
- All riders and passengers shown in a riding position shall always wear a certified helmet and be shown in compliance with the relevant road safety regulations.
- All promotion and advertisements, where deemed appropriate, shall show an insignia or a message denoting a helmet and a text recommending riders to ride responsibly and wear a certified helmet (e.g.: “ride safely, wear a helmet”).
- When appropriate the advertisement shall indicate that the pictures have been shot on a circuit/closed road with a professional rider.
Our communications do not
In general
- include, accept or tolerate any kind of racism or discrimination
- abuse consumer confidence or exploit lack of experience or knowledge
- contain realistically appearing horror figures
- contain mutilated people
- ridicule people with disabilities instead of promoting their inclusion
- insult or disparage religious beliefs
- portray any act of violence or war
- portray the death of a person, including suicide
- present a risk of imitating dangerous behavior (e.g. smartphone at the wheel presented as acceptable behavior, unlawful operations of a motor vehicle)
- disrespect the right of privacy
- infringe rights of third parties (e.g. image copyrights, intellectual property rights)
- name or portray competitors or competing products in a discrediting, inaccurate or disparaging way
- create fear or exploit misfortune and suffering
- show any children not in accordance with the child’s natural expressions, like sarcasm for example
- include violence towards animals or content in which animals are treated like objects
On discrimination
Our communications do not contain, tolerate or stimulate:
- discrimination against people because of their gender, sexual orientation, skin color, ancestry, ethnicity, origin, language, culture, religion, faith, political opinion, age, disability, or membership in a group or organization
- degrading people because they are not in line with prevailing public perceptions in terms of their appearance, behavior, characteristics or lifestyle
- any statements on violence or the trivialisation of violence towards people
- showing violence or dominant/aggressive behavior as acceptable
- the impression that a person’s dignity is not respected or that people are being objectified
- the reducing of people to their sexuality or suggestions of their sexual orientation
- exaggerated nudity conveying a degradation of gender
- any depictions of sexual or pornographic nature
- stereotypes that imply that a gender or the identification with a non-binary gender concept is inferior or unsuitable for the exercise of certain tasks or of a specific function
On the environment
Our communications do not contain, tolerate or stimulate:
- any environment-related inadequate use of vehicles
- making fun of any behavior aiming at environmental and resource protection